Counting Down to the EU Referendum

Fresh Relevance has launched a new type of SmartBlock for Animated Countdown Timers and to show how it works they have created countdown to the EU referendum.

The CEO of Fresh Relevance, Mike Austin, comments that: “Countdown Timers are a well proven tool for creating a sense of urgency, anticipation and alertness in the mind of the customer. Since launching our first generation timers we have seen widespread adoption. Our new improved version delivers a great advance on anything currently on the market and we look forward to seeing the new uses that marketers invent for them.”

Animated Countdown Timers can be fully utilised cross-channel, so they can be placed anywhere on a website (and in multiple locations), as well as within marketing emails (including automated cart and browse abandonment messages) to ensure the visitor/recipient always knows exactly how long they have to act.

Austin adds: “What is more, like all of the features in our SmartBlock range, Animated Countdown Timers also have the option for personalisation, and the ability to work in real-time to change the content of Countdown Timer in emails that have already been sent, all without the need for special editing knowledge.”